Ecommerce tips and tricks

The built in Buyers Guide function allows you to show your customers why you're the expert. Educate your buyers on the finer points of your products, and show them why they should buy from you.

Ecommerce Tips and Tricks

Your site title is an incredibly important SEO factor. Put your keywords in there, not your shop name! Even better - employ the reverse breadcrumb approach - "product name - product category - site name"
You must have excellent pictures of your products. Customers will not buy if the images are low quality, its unprofessional.
Establish who your competitors are, look at what they are doing and then do it a whole lot better! Or consider a joint venture.
Make sure you have your payment terms displayed on your home page. This is a convenience & an added trust factor for customers.
Started your email campaign? Have a sign up box for customers to sign up for your newsletter or money is being left on the table.
Use a picture on your 'About Us' page if possible & add really great info. This page often gets high hits as customers check before buying.
High traffic volume is irrelevant, its conversion that counts. Concentrate on using long-tail keywords for targeted traffic
Try using fridge magnet style sales material in your mail outs/parcels. Most people do pop them on their fridge.
Put your important & striking info above the fold. Images, Special Offers, contact details & security tested sign work well.
Got a blog? If not, get one. eCommerce sites are not consistently updated with new material, blogs are and you want to attract Google.
Don't send all of your backlinks to your homepage. Spread keyword rich link love throughout your site to individual products.
Write informative and keyword rich buyers guides and how to articles on your flagship product categories. e.g. If you sell digital cameras, do a how to on taking great time delay photos with the latest Canon SLR.
Dont just use the manufacturers product description - everyone else does, and you sink back into noise. Write your own quality content.
Offer consisent and fast service

Follow these handy tips to stay ahead of the competition. Cow Command ecommerce sites implement these tips consistently and effectively.

Sites on Cow Command - Just Launched